Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions

Coupon Characteristics and Redemption Intentions: A Segment-Level Analysis

The authors investigate how different segments of consumers react to different coupon characteristics, such as face value and method of distribution. They utilize a latent segmentation approach to identify the underlying segments. The empirical analysis suggests that different segments of consumers place varying emphasis with regard to economic benefits, psychic benefits, effort costs, and subs...

A method to infer coupon availability from coupon redemption in the supermarket scanner panel data

Measuring the impact of coupon availability on consumers’ purchase decisions often poses a problem in forecasting market shares of brands in a retail environment. Because, data on actual coupon availability do not exist or can only be obtained by costly field experiments. The widely used supermarket scanner panel data sets offer information on coupons redeemed by the household for only the spec...

Mobile Couponing - Ortsbezogene Coupon- und Rabattsysteme

Mobile Couponing stellt dem Kunden ein Rabattsystem mit Kontexteigenschaften wie Zeitpunkt, Lagerstatus, Kundenprofil und Nähe des Kunden zum Geschäft zur Verfügung und ist somit eine Erweiterung des Mobile Marketings. Dieses Dokument beschreibt aktuell existierende Location Based Services, die derzeitigen technischen Möglichkeiten zur Ortung mobiler Endgeräte via GPS, GSM, WLAN, RFID und Bluet...

Group Coupon Recommendation System for Mobile Users

Recommendation systems have become an essential component of online marketing. Group recommendation is a challenging issue due to the diversity and dynamics involved in the groups. The existing works in group recommendation mainly focused on content interest of group members ignoring other characteristic useful for improving the recommendations. In this paper, a group-coupon recommendation syst...

The Coupon Report